Moving Brands Forward

Distribution solutions
connecting brands
with Thai & SEA
consumers

KINOVA is a premium beauty, health & family care distributor in Thailand & Southeast Asia, with a presence in Europe. We support market entry, retail distribution, and e-commerce for cosmetics and family care brands.

Our Company

A Bridge Between
Europe & Southeast Asia

KINOVA is a premium beauty, cosmetics, health & family care distributor with a strategic presence in Thailand & Southeast Asia and in Europe. Our dual-location approach enables us to bridge international brands with Southeast Asian consumers through market entry and go-to-market support, retail distribution, and e-commerce.

France is a strategic sourcing base for premium health & beauty brands, thanks to its global leadership in cosmetics, skincare, and wellness innovation.

Looking to distribute beauty products in Thailand or find a distribution partner for cosmetics in Southeast Asia? We offer FDA-certified warehouse capacity and full retail and e-commerce distribution.

Headquarters
Bangkok, Thailand
European Office
La Rochelle, France
The Opportunity

Why Thailand

🌐

Large, Sophisticated Market

Over 70 million consumers with rising spending power; beauty & personal care valued at over $7 billion USD.

🛒

Retail Hub

Bangkok is home to the largest shopping malls in SEA, including Siam Paragon, ICONSIAM, and CentralWorld.

✈️

Tourism Magnet

Over 40 million tourists annually, driving premium product demand and continuous brand exposure.

📱

Digitally Connected

Thailand ranks in the global top 10 for social media usage per capita, with over 85% smartphone penetration.

Thailand is not just a market — it's a brand-building playground with a rising middle class of over 20 million consumers, an aging population (20% over 60 by 2030), strong youth & Gen Z influence with over 15 million engaged in beauty trends, and a regional gateway with 6 international airports and world-class shipping infrastructure.
End-to-End Solutions

What We Offer

Market Entry & Strategy

Comprehensive market analysis and go-to-market strategy planning for Thailand & Southeast Asian markets.

Data Intelligence & Insights

Custom scraping tools and analytics to uncover competitive landscape.

Regulatory & Import Management

Complete handling of compliance, registration, and import procedures.

Warehousing & Logistics

End-to-end supply chain management and fulfillment, with B2B and B2C capabilities.

Retail Distribution

Access to the largest retail channels — modern trade, pharmacies, department stores and specialty stores.

E-commerce Management

Full-service operations on Lazada, Shopee, TikTok Shop, Line Shop, and Instagram.

Local Marketing & Retail Media

Campaigns and in-store/online brand activations combined with retail media know-how.

Our Advantage

Why Work With Us

Proven Track Record Across Markets

Deep experience in private label development across 11 APAC markets including sourcing and import registration.

Thai Retail Expertise & Access

Leveraging senior leadership experience in top Thai retail groups, we connect brands directly to the largest modern trade retailers — working with buyers, category managers, and retail ops teams to fast-track listings, in-store placements, and campaign activations across both modern trade and key e-commerce platforms.

Strategic Marketing & Brand Building

Senior-level CMO and omnichannel digital marketing expertise from major Thai retail groups, including experience within Thailand's leading loyalty ecosystem. We build structured go-to-market strategies that drive visibility, sell-out, and long-term brand equity across retail and digital channels.

KINOVA team and expertise
KINOVA team and expertise
Our Edge

Why We Are Unique

Exclusive Access to Existing Infrastructure

Our family-owned companies give us unique operational advantages:

🏭
Logistics provider operating for 30+ years across Thailand & Vietnam
📦
Tech-powered warehousing, order fulfillment, and inventory optimization
🌿
Portfolio company's wellness & lifestyle brand focusing on sanitary pads
Integrated Capabilities from Day One

Warehousing, order fulfillment, marketing, retail activation — all streamlined within one agile ecosystem.

Compliance

Thai FDA–Certified
Warehouses

We operate Thai FDA–certified warehouses, ensuring safe and compliant storage of medical devices and cosmetic products.

Partners

Exclusive Thai Distributor of

HospiGuard partner logo
Partner with Big CARiNG Group partner logo
#1Malaysian Pharmacy Chain
Get In Touch

Ready to Enter the Thai Market?

Fill in the form below and our team will get back to you shortly.

Kinova HQ — 11/6 Patthana Chonabot 3 Rd, Lat Krabang, Bangkok 10520
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